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SERIES: A Crash Course in Nonprofit Communications

April 18 @ 11:30 am - 1:00 pm

$45.00 - $90.00
Unleash effective communication! Craft a winning strategy in our series. Learn audience targeting, storytelling, and impact evaluation.

Unlock the power of effective communication! Join our upcoming series where you’ll learn how to craft a winning communications strategy from the ground up.

Week 1 : What is a communications strategy? Why do I need one? Where do I begin?


  • Conducting an internal communications audit
  • The essential building blocks of a comms strategy

Week 2: Who am I trying to reach and why?


  • Knowing your target audiences is essential to developing content
  • Answer 3 critical questions about your audiences

Week 3: Communicating your organization’s story to increase impact


  • The case for storytelling and where all stories begin
  • Considering the head + heart of your issues
  • How to conduct a content brainstorm with your team
  • Promotion strategies, including social media
  • Evaluating impact

Don’t miss out on this opportunity to supercharge your communication skills. Register now and unleash your organization’s full potential!


Lauren Cook
Founder + Lead Strategist

Lauren is a writer, strategist, storyteller, and above all, a believer in the power of connecting. She believes when we connect with individuals, ideas, and the natural world around us, we can change ourselves and strengthen our communities.

For nearly 20 years, Lauren has worked at the intersection of public policy, advocacy, storytelling, and research to lead communications on essential social issues. Prior to founding Connecting Our Stories, Lauren worked for several leading foundations/nonprofits and the Texas Senate. Lauren is a two-time graduate of the University of Texas at Austin, with a bachelor’s in English and a master’s in Spanish. She lives in Austin with her husband, a dedicated public school history teacher, two fun kids, a sweet old dog, and busy backyard chickens.


April 18
11:30 am - 1:00 pm
$45.00 - $90.00
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