Telling Your Story Through Effective Nonprofit Marketing

Wouldn’t it be great if every nonprofit had a dedicated team of professionals focused on
implementing a detailed marketing plan? One that raises the visibility of the organization,
attracts donors, and improves community engagement? Yes, please!

The reality, unfortunately, is that most nonprofits run on a shoestring budget with minimal staff. Those organizations need guidance so they can do the most with what they have.
This 3-hour interactive workshop will address important questions, like:

• How can nonprofits navigate the challenge of limited resources and still create impactful marketing campaigns?
• What are some key considerations for developing a comprehensive marketing plan?
• How does marketing affect fundraising and vice versa?
• Are there differences in how you market a nonprofit organization vs. a for-profit
  company?
• What are the biggest issues facing nonprofit marketing today and in the future?

With hands-on exercises, we’ll also cover:

• Why Marketing Matters
• Branding and Target Audiences
• Marketing for Campaigns & Events
• Best Marketing Channels for Nonprofits

Nonprofit marketing can take many forms and have different goals. Join us to learn what might work best for your organization.

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About the presenter:

Michel Hudson, CFRE, CEFL, has more than 30 years’ experience guiding nonprofits and associations, in the roles of staff, volunteer, board member, and consultant.

Her company, 501(c)onsulting TM – established in 2001 – currently focuses on providing groups with clarity and a framework for growth through board/staff retreats and strategic planning. She has also worked with many nonprofits through coaching, event and marketing support, and serving as an Interim Executive Director.

Self-professed as addicted to volunteering, she has served as a member of the board and executive team of a number of organizations supporting a wide range of causes. She was honored with the 2003 APRA Distinguished Service Award, awards from Pflugerville ISD as the 2015-16 Volunteer of the Year and 2016-17 Business Partner of the Year, was the 2022 AFP-Greater Austin Volunteer Fundraiser of the Year, and received the President’s Award from the Women Communicators of Austin in 2024.

An editor and author of more than 100 articles for professional journals, Michel has also been a frequent speaker on strategic planning, succession planning, volunteer management, and a variety of marketing topics at regional and international conferences for CASE, AHP, AFP, APRA, NAEF, and TEFN, among others.

Please note Nonprofit Austin reserves the right to postpone this learning opportunity if there is inadequate registration.