Nonprofit Marketing and Communication - 1: Marketing Foundations and Myths w/Bonnie SpanoglePrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 1: Marketing Foundations and MythsPrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 2: Digital Marketing PrimerIt’s a digital world - now more than ever. Get a crash course in social media, programmatic advertising, search, content marketing, and the rise of video. We will decode some of the lingo, bust through the buzzwords, and identify the strategies you can implement now. Course includes a glossary of terminology and a guide to getting started.Week 3: Strategic MarketingLet’s focus! Everybody’s got a great marketing idea and can’t wait to tell you about it. But ideas are easy - here's how […]

Executive presence - Week 4 Shape & Manage Your Reputation and Brand in Good Times, & for Bad Times, When They Come w/ Alice Mar RocherExecutive presence is essential to successful leaders, and establishing it can sometimes feel elusive. It means making great impressions, having keen self and other-awareness, demonstrating emotional intelligence, building strong relationships, and maximizing your influence for high impact, and so much more! Join us to build your leadership presence in this four-part series.2/24 - Session I: Develop Your Credibility with a Unique Warm, Strong, and Valuable Leadership Presence3/3 - Session II: Enhance Your Self and Other-Awareness to Demonstrate Flexibility and Build Positive Relationships3/10 - Session III: Maximize Your Influence Through Powerful Communication For Better Collaboration, Bigger Impact for Mutual Gain 3/24- Session IV: Shape and Manage Your Reputation and Brand in Good Times, and for Bad Times, When They ComeEach workshop’s content is intentionally standalone, however, each session also builds on earlier material.