Nonprofit Marketing and Communication - 2: Digital Marketing Primer w/Bonnie SpanoglePrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 1: Marketing Foundations and MythsPrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 2: Digital Marketing PrimerIt’s a digital world - now more than ever. Get a crash course in social media, programmatic advertising, search, content marketing, and the rise of video. We will decode some of the lingo, bust through the buzzwords, and identify the strategies you can implement now. Course includes a glossary of terminology and a guide to getting started.Week 3: Strategic MarketingLet’s focus! Everybody’s got a great marketing idea and can’t wait to tell you about it. But ideas are easy - here's how to […]

Get that Grant I: Grant Writing Basics for Nonprofits w/ Susannah ErlerSo, you want to be a grant writer. Or maybe you’ve recently started writing grant applications for a nonprofit organization. This online class will describe the items funders are looking for and will provide a clear framework for crafting winning proposals. The focus is on writing grant applications for nonprofit organizations; join us if your level is anywhere from beginner up to intermediate. This can be taken as a stand-alone class or part of the April series.