Nonprofit Marketing and Communication - 3: Strategic Marketing w/Bonnie SpanoglePrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 1: Marketing Foundations and MythsPrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 2: Digital Marketing PrimerIt’s a digital world - now more than ever. Get a crash course in social media, programmatic advertising, search, content marketing, and the rise of video. We will decode some of the lingo, bust through the buzzwords, and identify the strategies you can implement now. Course includes a glossary of terminology and a guide to getting started.Week 3: Strategic MarketingLet’s focus! Everybody’s got a great marketing idea and can’t wait to tell you about it. But ideas are easy - here's how to develop […]

Get that Grant II: Next-level Grant Writing w/ Susannah ErlerThis is a class about strategy! During this session, Susannah Erler will share tips, secrets and resources she has developed in her decades as a successful grant writer. Learn how to demonstrate a strong alignment between a funder’s priorities and your nonprofit organization’s mission, programs and goals. Get that Grant II help will take your applications to the next level. This can be taken as a stand-alone class or part of the April series.