Nonprofit Marketing and Communication - 4: Messages and Media w/Bonnie SpanoglePrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 1: Marketing Foundations and MythsPrinciples of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.Week 2: Digital Marketing PrimerIt’s a digital world - now more than ever. Get a crash course in social media, programmatic advertising, search, content marketing, and the rise of video. We will decode some of the lingo, bust through the buzzwords, and identify the strategies you can implement now. Course includes a glossary of terminology and a guide to getting started.Week 3: Strategic MarketingLet’s focus! Everybody’s got a great marketing idea and can’t wait to tell you about it. But ideas are easy - here's how to […]

Get that Grant III: Think Like a Project Manager w/ Susannah ErlerDeveloping grant proposals frequently takes a team. It can take months to put together an application for Federal and other large grant opportunities. As a grant writer, you are often in the position of being the one to lead the way. Prepare for those situations by looking at proposal development through a project management lens. This class will offer tools and insights into how project managers plan, organize and direct the completion of a large project (such as a Federal application). This class will also share tips specific to submitting strong Federal applications. This can be taken as a stand-alone class or part of the series.