Telling Your Story Through Effective Nonprofit Marketing
Austin Community College: Highland Business Center 5930 Middle Fiskville Road, Austin, TX, United StatesNonprofit marketing can take many forms and have different goals. Join us to learn what might work best for your organization.Wouldn’t it be great if every nonprofit had a dedicated team of professionals focused onimplementing a detailed marketing plan? One that raises the visibility of the organization,attracts donors, and improves community engagement? Yes, please!The reality, unfortunately, is that most nonprofits run on a shoestring budget with minimal staff. Those organizations need guidance so they can do the most with what they have.This 3-hour interactive workshop will address important questions, like:How can nonprofits navigate the challenge of limited resources and still create impactful marketing campaigns?What are some key considerations for developing a comprehensive marketing plan?How does marketing affect fundraising and vice versa?Are there differences in how you market a nonprofit organization vs. a for-profitcompany?What are the biggest issues facing nonprofit marketing today and in the future?With hands-on exercises, we’ll also cover:Why Marketing MattersBranding and Target AudiencesMarketing for Campaigns & EventsBest Marketing Channels for NonprofitsNonprofit marketing can take many forms and have different goals. Join us to learn what might work best for your organization._____________________________________________________________________________________________________About the presenter: Michel Hudson, CFRE, CEFL, has more than 30 years’ experience guiding nonprofits and associations, in […]