Crash Course in Nonprofit Communications
Interactive, three-part series, where participants will reflect on their own stories, their organization’s stories, and the commonalities.Effectively telling your organization’s story is essential to fundraising, audienceengagement, and even employee satisfaction. Does your board struggle tocommunicate all your organization does? Do your staff members inconsistentlydescribe the organization’s purpose? When you tell your organization’s story, areyour beneficiaries’ voices always included?In this interactive, workshop-style three-part series, participants will reflect on their ownstories, their organization’s stories, and the connections between the work theydo and the people and issues they represent. We will dig into the Why, Who, andNow What of your organization’s story with the goal of crafting a simple,authentic, and compelling narrative that every board, staff, and target audiencemember can engage with and appreciate.Week 1: Your Organization’s Why - January 16, 2025This is where any organization must start when crafting a compelling narrative.We’ll dig into how to identify your organization’s unique Why. (Spoiler: it’s notyour mission statement.)Week 2: The Essential Who - January 23, 2025This is the magical missing piece many organizations overlook when telling theirstory, yet it is most likely the reason the organization exists. We’ll dig into theexperiences, expertise, and aspirations of the most important people (orcreatures or land) related to […]