Welcome to
Measuring Social
Impact & Effective
Storytelling
Program Overview
The Certificate in Measuring Social Impact and Effective Storytelling helps participants reorient their focus from measurement as a compliance activity or “thumbs up, thumbs down” assessment of effectiveness to evaluation as the foundation for organizational learning and program improvement. An ongoing commitment to measurement allows nonprofits to determine what works and what doesn’t so they can improve services over time. Rather than being a task that is entirely outsourced to consultants, evaluation should be embedded into the culture and operations of a healthy nonprofit. The entire team plays a role from the Executive Director to the Communications Director and frontline staff.
This course provides a practical toolkit for conducting evaluation to drive social impact. Students will explore how to take the findings from evaluation and use them to inform program improvement cycles.
At the completion of the Certificate, participants will have an enhanced understanding of the importance of measuring and communicating their organization’s social impact. In addition, each participant will complete an evaluation project that utilizes many of the concepts presented. The evaluation project will be selected by the student and completed largely during class time with support from peers and the instructor. It will give the student the opportunity to practice evaluation-related skills including creating or updating a theory of change, developing an evaluation plan, creating data collection protocols, analyzing data, visualizing findings, and communicating positive and negative results.
The certificate program is a cohort experience that embeds peer processing, reflection, and a network that extends beyond the program. It includes a Capstone Evaluation Project. It is 56+ hours, comprised of 8 sessions of 6 hours each plus homework, 9:30 am to 3:30 pm every week. Some sessions will be in-person in Austin and some will be via zoom. To receive a Certificate, participants must attend at least 85% of the sessions.
We are grateful to the Anderson Foundation which provided initial funding to develop this program in 2023.
Before you register, please be sure you can commit to participating in each session.
SCHEDULED SESSION
This 8-day certificate course will be held on the following Thursdays:
Session Dates 2025: September 11 | September 18
September 25 | October 9 | October 16
October 23 | October 30 | November 6
Session Time: 9:30AM – 3:30PM CST
The session will be held in-person at the Highland Business Center. Participants are expected to attend and actively engage in every session. 85% Attendance requirement allows for only 1 absence to satisfy the certificate requirements. Before registering, please be sure you can commit to participating in each session.
Pricing
Early Bird $1250*
Ends on Friday, August 1, 2025
Standard Tuition $1500*
Ends on Sunday, August 31, 2025
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INSTRUCTORS

Kristin campbell
Organization development consultant and leadership coach,
Kristin Campbell Consulting

ANDREA JACKS
Chief Research and Evaluation Officer,
Texas Health Institute

Sarojani Mohammed, Ph.d.
Executive Director,
Capacity Catalyst

MEME STYLES
Founder & President,
Measure

Anne Nagelkirk
Strategic Advisor,
Anne Nagelkirk Consulting

Missy Strittmatter
Chief Development and Marketing Officer,
United Way for Greater Austin

Lacy Alana, LCSW, RSW
CEO/Trainer,
Yes and Brain

Rosalind Gutierrez
Associate Director - Manager,
Nonprofit Austin at ACC

Barry Silverberg
Executive Director,
Nonprofit Austin at ACC