Fast Frames: Strategic Framing Under Pressure

Jun 30, 2026 | Mission Possible

Created by FrameWorks & presented by Julie Sweetland

Have you ever found yourself:

  • Repeating a piece of misinformation just to argue against it?
  • Putting your long-term narrative goals on hold for whatever the day’s breaking news demanded?
  • Sending out a message that proved irrelevant the moment the news cycle moved on?

You’re not alone. Everything about today’s communications environment is tricky for communicators—the pace, the stakes, the amount of mis- and dis- information.

But there’s a way through it.

 

The FrameWorks Institute has released a new Fast Frames video series that explores how to navigate high-pressure communication moments while advancing long-term narrative change without losing sight of your broader goals.

View all of the Fast Frames Series here

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